This Bracelet Starts Conversations.

Those Conversations Save Lives.

Your $25 fuels education, hope, and healing. Wear it with purpose.

100% of proceeds go toward addiction awareness, family education, and stigma reduction efforts across the U.S.

Red silicone wristbands with motivational messages, one says 'Lift the Veil.' the other says 'Share the Hope.'

Join the Movement.

Wear the Red Bracelet.

This isn’t just a bracelet.

It’s a visible promise to speak up, stand beside families in crisis, and end the silence that shame creates.

For a $25 donation, we’ll send you a Red “Lift the Veil” Awareness Bracelet as our thank-you. Wear it proudly—and when someone asks what it means, tell them:

“I believe every life is worth saving.
I believe in breaking the silence.
I believe in hope.”

Proceeds support addiction education, early intervention tools for families, and stigma-shattering conversations in schools, churches, and communities.

Tag your bracelet photo with #LiftTheVeil and #WhyIWearRed to help spread the message.

Your Gift Makes a Difference

Every donation fuels Lift the Veil’s mission to end the stigma of addiction, educate families, and bring hope to those who are hurting.

As a thank-you, every donor will receive a Red “Lift the Veil” Awareness Bracelet — a visible symbol of your support and a spark for life-saving conversations.

3% Cover the Fee

Your gift helps us provide free addiction education, grief support, and early-intervention tools for families. When you donate, you’ll choose your thank-you gift — and join a movement of hope. Note: All items are gifts of appreciation and not tax-deductible.

Note: Lift the Veil is in the process of applying for 501(c)(3) status.

Donations are not yet tax-deductible.

Why We Wear Red

  • Close-up selfie of a smiling woman with blue eyes and long brown hair, and a smiling man with a beard and mustache, outdoors with trees in the background.

    “This bracelet was one of the last things Will wore—and now it’s become a symbol of everything I wish I could have said sooner. I created Lift the Veil to make sure other families don’t have to live with that silence. When you wear this bracelet, you’re standing with us. You’re choosing compassion over shame. You’re helping save a life.”

    Chrisy Etheridge, Founder of Lift the Veil

  • Two men standing outdoors in front of green trees, smiling at the camera. One man has a beard and earrings, the other has a mustache and goatee.

    “When I wear this bracelet, I carry William with me. It reminds me that silence can be deadly—and that every parent deserves a way to reach their child before it’s too late. Lift the Veil isn’t just about awareness. It’s about action. And this bracelet is our invitation to speak, to intervene, and to fight for the people we love.”

    Brian Etheridge, President of Lift the Veil

Dedicate This Gift

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