Lift the Veil is more than a message — it's a movement.

Close-up of hands clasped together with text overlay reading "lift the veil" and "EDUCATION. ADVOCACY. COMMUNITY." in bold lettering.

Our Vision

To create a world where addiction is no longer hidden in shame, but met with compassion, courage, and community.

We envision families standing strong together, churches and schools opening doors instead of turning away, and individuals feeling safe enough to speak their truth before it’s too late.
We believe healing begins when silence ends.

Our Mission

Lift the Veil exists to break the silence around addiction.

We do this by:

  • Educating families, friends, and communities to recognize and respond to addiction with wisdom and compassion.

  • Equipping people with real tools for prevention, healing, and support.

  • Reducing stigma through honest storytelling and powerful awareness campaigns.

  • Building spaces for connection so no one walks this road alone.

Inspired by a Son, Built for a Movement

This mission was born out of personal heartbreak — but it is driven by collective hope.
Every story matters. Every life matters.
And together, we can lift the veil.

We believe addiction doesn’t just affect individuals — it ripples through families, communities, and generations. This movement was born out of deep loss, but it’s fueled by hope. Hope that with compassion, connection, and courage, we can lift the veil of silence and stigma that surrounds addiction.

The LIFT Approach – Our Advocate Framework

Listen. Inform. Foster. Take Action.

The Advocate LIFT Approach is how we train everyday people to become compassionate, informed allies in the fight against addiction stigma. Whether you're a clinician, parent, friend, or survivor—this framework helps you support others without judgment and take meaningful, mission-aligned action in your community.

  • Goal: Lead with empathy.
    Listening without interruption builds trust and safety. Learn how to recognize pain beneath the surface and hold space without fixing.

    • Scripts for active listening

    • Trauma-informed conversation openers

    • “Validation over solutions” approach

    • Principle: Awareness saves lives.
      The more we understand addiction, the better equipped we are to recognize its signs and intervene early. By learning the truth, we can save lives.

  • Goal: Share truth that helps—not hurts.
    Offer facts about addiction, stigma, and healing in a way that builds clarity and reduces shame.

    • Tips for safe, stigma-free language

    • Tools for explaining harm reduction, MAT, and relapse

    • Family education basics

    • Principle: Connection over condemnation.
      Instead of turning away or placing blame, we build understanding. Connection with those who are struggling is key to offering the support they need to heal.

  • Goal: Build belonging.
    Help create healing environments where people feel seen, accepted, and not alone in their struggles.

    • How to offer hope without pressure

    • Encouragement phrases for tough moments

    • Boundaries that build—not block—connection

    • Principle: Empathy is a skill, not a weakness.
      Empathy allows us to face the truth without judgment. It’s a skill that helps us understand the pain of others and respond with care, especially during difficult conversations.

  • Goal: Move with compassion and courage.
    From crisis response to everyday advocacy, this step helps you support without enabling and speak up without shame.

    • Support group hosting

    • When to offer Narcan or resources

    • Social media or community action tools

    • Principle: Stories change hearts.
      The power of storytelling lies in its ability to transform lives. By sharing stories of hope, we change hearts and encourage others to embrace their own healing journey.

LIFT is more than an acronym—it’s a call to lead with love.
Let’s listen deeply, inform wisely, foster connection, and take action that heals.

Lift the Veil: A Movement for Change

At Lift the Veil, we are using the LIFT Framework to break the silence around addiction, reduce stigma, and offer hope and healing to families and communities.

  • Group of people sitting around a wooden table using smartphones, viewed from above, in black and white.

    Community Education

    Goal: Humanize addiction, teach early signs, and foster compassionate conversations.

  • Two ambulances parked outside a hospital emergency entrance, black and white photo.

    Healthcare & First Responder Training

    Goal: Educate professionals to respond to addiction with empathy and reduce stigma.

Join Us

Advocate Action Steps

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Advocate Action Steps *

Movements begin with voices — and yours could be the one that lifts the veil for someone who feels invisible.

Transform the Conversation. Take Action Today.

We believe in the power of collective action. By becoming an advocate, you’re helping to break the silence around addiction and creating spaces where healing can begin.

Take the first step in learning, identifying, and transforming your community — join our movement and start making a difference today.

Ready to make a change?